NEW YORK: NBC News launched The Grio, a video-focused news Web site targeting black consumers, on June 8.

The site, named for a term for a West African storyteller, also features news and opinion pieces on breaking news, politics, health, business, faith, and entertainment topics. The portal also uses NBC News' archive video footage and columns by outside contributors.

David Wilson, a documentarian and the site's managing editor, said that The Grio was launched to fill a void of feature ...