With the vast amount of information out there, it's hard to know where to start monitoring.
Monitoring social and consumer-generated media is vital for PR. It is, after all, unpaid media, and it can help you and your clients.
"Social media have become a premium place for journalists to get information," notes Max Kalehoff, VP, marketing, Nielsen BuzzMetrics. "Measuring is important [to] identify, rank, and source where content is being produced and playing into a broader ecosystem of information and influence."
Free tools, ...