Whether by securing placements in each section of the paper or displaying her sense of humor at workshops, Lisa Navarrete is working to build awareness of the National Council of La Raza's mission.

Lisa Navarrete, VP of public information for the National Council of La Raza (NCLR), likes to measure the diverse range of issues on which she has worked by tracking where her name has appeared in the newspaper.

"USA Today has four different sections - Sports, Life, Money, and the ...