VANCOUVER, WA: The Nautilus Group, the fitness company behind such brands as Bowflex, Schwinn, and StairMaster, has hired a PR firm and an IR firm in an attempt to increase its visibility on both Main Street and Wall Street.
Nautilus has given the media relations work to Imagio-J. Walter Thompson, while Integrated Corporate Relations (ICR) will handle IR.
While Nautilus has one of the strongest brands in the fitness-equipment space, the company felt its communications effort has not kept up with its ...