Company: Nature's Path
Campaign: Flavors That Make Your Mouth Sing
Agency mix: Zeno Group (PR and lead firm), Noise Digital (Web and digital), Ruth (advertising)
In-house team: Maria Emmer-Aanes, director of marcomms; Christa Wagner, brand manager for granola bars; Tom Newitt, director of brand management; Darren Mahaffy, VP of marketing
PR budget: $350,000
Organic cereal and granola manufacturer Nature's Path has a strong following among environmental loyalists. With its "Flavors That Make Your ...