Client: NexCen Franchise Management (Norcross, GA)
PR agency: Ogilvy PR Worldwide (Atlanta)
Campaign: Pretzelmaker National Pretzel Day Giveaway 2009
Duration: March 1-April 26
Budget: $14,000

NexCen Franchise Management, one-time parent of both Pretzelmaker and Pretzel Time stores, began combining the two brands into Pretzelmaker earlier this year. To celebrate the union, raise brand awareness, and take ownership of the term “National Pretzel Day,” the team devised a campaign to give away a free pretzel to every customer.

Strategy
NexCen ...