COLUMBUS, OH: Insurance and financial service provider Nationwide has launched a new campaign that incorporates employees and their personal stories to emphasize the company's message of providing stellar customer service.

The “I am On Your Side” campaign launched April 13 with TV ads starring Nationwide employees. It is accompanied by outreach to local, regional, national business, and trade media, as well as digital outreach via Facebook and other social networking sites.

“Anytime we can bring the campaign ...