COLUMBUS, OH: Nationwide is focusing on social media for the launch of its new car buying guide app. The app allows users to compare cars by model, price, and color when shopping for a car.
To accompany the launch on December 16, the in-house team at Nationwide posted demo videos on YouTube, app information on Facebook, and messages on Twitter, with links to drive users directly to the online store where the app can be immediately downloaded. Targeting bloggers, the ...