WASHINGTON: NationalField, a private social network for businesses, has picked Kwittken+Company as its US AOR after an informal review.
The technology company reviewed several agencies in San Francisco, Washington, and New York, said Edward Saatchi, CEO and co-creator of NationalField. Saatchi is the son of Maurice Saatchi, the co-founder of advertising agency Saatchi & Saatchi.
He said the company selected Kwittken because of the firm's understanding of the “enterprise side” of the data analysis tool, as well as the “consumer ...