National Restaurant Association (Washington, DC)
July 2011-February 2012
A recent National Restaurant Association campaign is focused on promoting healthy living, specifically with children.
Never before having undertaken a consumer-facing initiative, the association's three-person PR team created Kids LiveWell to help member restaurants promote the healthy choices their menus offer children.
The organization worked with online search resource Healthy Dining Finder's team of registered dietitians using 2010 USDA Dietary ...