WASHINGTON: In August, the US Army National Guard will launch a mobile marketing campaign, supported by outreach to local media, to sign up recruits at various music festivals and other outdoor events.
Developed and executed by RedPeg Marketing on behalf of prime contractor Docupak, the "Rock Star Hero Challenge," as the campaign is called, features a tour bus with 52-inch touch screen displays that allow potential recruits to see and participate in virtual missions.
Interactive kiosks where visitors can pose with images ...