National Geographic is one of the world's most venerable and respected brands in its field.
To better capitalize on the current thirst for environmental news, the company wanted help driving traffic to the new green-targeted section of its Web site, green.nationalgeographic.com, and reminding a younger audience of the title's longtime commitment to covering such issues.
Idea: ID decided to create a viral video to promote the site, drawing on the extensive video and photo resources of NG, as well as its ...