WASHINGTON: National Geographic is conducting media and blog outreach, as well as social media promotions to build awareness of its new casual gaming portal, National Geographic Ventures, launched July 15.
The Web site contains a number of casual games, which require less commitment than traditional video games, and a community where consumers can create online identities, chat, and compete against each other. Many of the games have environmental- and history-based themes identified with the National Geographic brand.
The organization, aided by mPRm, ...