'Today', July 3, 2006
What were your client's media goals?
Debbie Fitzgerald: Our client was the 2006 Special Olympics and the 2006 Special Olympics USA National Games in Ames, IA, July 2 to 7. The Special Olympics had previously been either a state-level or international event, so this was the first time athletes from across the country would compete, and the organizers wanted to generate as much public awareness as possible.
Why did you target Today?
Fitzgerald: We knew a national morning show ...