Company: Schering-Plough
PR agency: Edelman
Campaign: Don't Blow It - The Nasal Allergy Game
Duration: March 2009-ongoing
Schering-Plough used an online game to promote its Nasonex allergy medication, reminding consumers that allergies happen year-round. "Don't Blow It - The Nasal Allergy Game," found at dontblowit.com, engaged the company's target audience in a new way, says Julie Lux, director of global product communications and advocacy relations.
Strategy
"With the growth and expansion of social media, it seemed like an ideal opportunity ...