WASHINGTON: NASDAQ launched a Do-it-Yourself press release platform at the Public Relations Society of America's International Conference. The platform allows PR professionals to prepare and format a press release without an editor, allowing for the issuing of instant content.
Demetrios Skalkotos, SVP of global corporate services at NASDAQ, said the company is also doing a soft launch of a video release option and what it calls Social Stream, a one-site tool that aggregates social media content.
“The PR professional needs to maintain ...