Name: Jon Sullivan, external comms manager, Aflac
Placement: CBS Evening News, September 6, 2009
Pitch timeline: Two weeks
What are the company's media goals and how did an effort centered on Nascar driver Carl Edwards and the Aflac Cancer Center play into that messaging?
Sullivan: Aflac is a leading insurance company. Since what we sell is a promise, it's essential that we demonstrate that we're a company that really cares about people in times of need.
Our media objective in ...