Client: The Richmond County Tourism Development Authority (Rockingham, NC)
Agency: Walker Marketing (Concord, NC)
Campaign: Revitalizing Richmond County tourism
Duration: January 1 - Sept. 7, 2011
Budget: about $45,000
Mayor of Rockingham, NC, Gene McLaurin describes Richmond County as a rural area rich in outdoor activities with deep connections to auto racing through the Rockingham Speedway, aka “The Rock.”
The Rock hosted its last NASCAR event in 2004 (after being on the schedule for nearly 40 ...