Placement: Newsweek, July 3
What are NASCAR's media goals, and how have they evolved recently?
Andrew Giangola: I focus on business PR, and our goals are to reach decision makers with stories on the sport's growth, its passionate fans, and the business results companies get by affiliating with us.
What made Newsweek such a good placement for NASCAR and how did you go about pitching the reporters and editors there?
Giangola: Newsweek is a high-circulation national magazine read by fans, potential fans, and ...