CHARLOTTE, NC: Nascar and iRacing.com are planning media outreach and involvement from Nascar drivers to promote the launch of a Nascar-branded online virtual racing series in early 2010. The two companies announced the partnership and series at Nascar's All-Star race on May 16, reaching out to motorsports media, gaming press, and mainstream outlets like USA Today.

IRacing hired Maverick PR about two weeks ago, in order to increase the brand's presence within the gaming community and to support the ...