In PRWeek's March 6, 2006, issue, Craig McGuire outlined “FMA Live! Where Science Rocks,” a program from NASA and Honeywell International with PR support from Peppercom. Created in response to declining interest in science, technology, engineering, and math careers despite growth in employment opportunities in those fields, the biannual rock tour/educational program is geared toward students in grades five through eight.
 
“Our core strategy remains to get today's students excited about careers in science and math,” reports ...