VNRs need not solely look to major markets. Local and cable stations, as well as websites, are prime pitch targets to reach groups attuned to your issue.
The top 10 media markets are obvious targets for most VNRs, but experts agree that being more selective in pitching can often produce the most desired results. And the term "narrowcasting" is one that comes to their lips most readily.
Narrowcasting, or the practice of narrowly targeting a specific geography or demographic with your ...