Even the smallest businesses can land prominent coverage in the Business section. It just depends on the pitch.

For example, Connect2 Communications netted a placement for its client Acme Packet in a November 5 Wall Street Journal article, "Small Firms Hire Guides As They Head Abroad," which focused on companies wrestling with expansion overseas.

Acme sells telecommunications equipment, "playing an important role in network security, but it is not the size company many business [titles] profile," says Richard Williams, principal ...