Client: Naked Pizza (New Orleans)
PR agency: Trump Group (New Orleans)
Campaign: Naked Pizza launches franchising model
Duration: May-December 2009
Budget: $16,000
Last fall, Naked Pizza, a New Orleans-based takeout joint that touts healthy pizza, mapped out its goal for success beyond "The Big Easy" as it activated a franchising model and PR drive to woo investors and developers.
"The effort was promotional PR outreach and a conceptual approach to tell a story. We're contemplating the ...