Client: National Association of Broadcasters (Washington)
PR agency: Crosby-Volmer International Communications (Washington)
Campaign: DTV Transition Nationwide Consumer Education Campaign
Duration: February 2007-June 2009
Budget: About $14 million
The Congressional mandate that all over-the-air TV stations switch from analog to digital broadcasting by February 17, 2009, impacted 34.5 million households, according to Jonathan Collegio, VP of strategic initiatives at The National Association of Broadcasters (NAB). NAB and Crosby-Volmer International Communications (CVIC) developed and implemented a two-and-a-half year education campaign to ...