ARLINGTON, VA: The Newspaper Association of America's (NAA) in-house PR staff is in the midst of an outreach campaign to convince hundreds of papers across the country to unite for a massive marketing campaign designed to promote the value of the flagging newspaper industry.
Last year, the NAA launched a $75 million national ad campaign touting newspapers as a valuable commodity for advertisers. This year the group is pursuing its second campaign, also focusing on convincing advertisers that newspapers are a ...