A new study that links the consumption of diet soda to obesity represents the latest PR challenge for the beverage industry's low-calorie offerings.
Both Coca-Cola and PepsiCo offer low and no-calorie soft drink products. Diana Garcia Ciarlante, who works in the corporate communications department for Coca-Cola, said, “Today in the US, Coca-Cola has some 150 no- and low-calorie beverage options,” including Coke Zero, which it launched in 2005.
“Since its launch the brand has been reminding consumers that you can have ...