Mystic Tan, which services more than 4,000 international salons with spray-on, sunless tanning booths and supplies, is no stranger to product placement.
But in March, with the help of Blanchard Schaefer Advertising and Public Relations (BSAPR), the nine-year-old company saw its big Hollywood break via a starring role on MTV's The Real World: Key West. A Mystic Tan franchise served as the housemates' workplace for the series' entire 17th season.
Strategy
BSAPR originally pitched The Real World "in hopes we would get a ...