SAN FRANCISCO: MySpace has selected Weber Shandwick as its global AOR, signaling a shift in its communications strategy after the company pulled its PR in-house last year following a review.
The company considered five agencies in a competitive pitch. According to multiple sources familiar with the review, the retainer is at least $40,000 per month. MySpace previously worked with Edelman and SparkPR.
A source familiar with the company said the social network's recent restructuring prompted it to seek an agency partner. Earlier ...