For weeks leading up to the November 20 opening of Summit Entertainment's Twilight: New Moon, stars Kristen Stewart, Robert Pattinson, and Taylor Lautner made the talk-show and magazine circuit - and were also all over MySpace.
The studio used MySpace exclusively to release the first trailer on May 31, bringing in 4 million views in the first 24 hours and making it MySpace's biggest success to date. Later, MySpace announced and streamed the film's soundtrack and posted exclusive video content ...