Whether CEOs head up private or public companies, they need to consider the benefits of blogging.
One-on-one dialogue. A.G. Lafley, Procter & Gamble CEO, said that fostering a dialogue among stakeholders "is not an exercise of choice; it's a requirement of the job." While Lafley did not specify that a CEO had to blog, what better mechanism exists today for a direct dialogue with stakeholders?
Stakeholders who read your blog are an active, engaged community with an interest in what you ...