WALTHAM, MA: MyMediaInfo is gearing up to launch a standalone social media influencer database that will allow users to research, track and react to blogger, journalist and commentator activity.
The product, which will launch at this fall's PRSA International Conference, allows users to prioritize their communications based on daily updated influencer ratings. In addition, users can customize the service with their own keywords and chose which areas of social media to focus on.
The new service was launched to MyMediaInfo subscribers this summer, but ...