WALTHAM, MA: MyMediaInfo, an intelligence and analysis solution, has expanded its functionality for PR and marketing professionals, including the addition of Twitter handles and blogs.
More than 75,000 journalist Twitter handles and 50,000 blogs have been added to MyMediaInfo, which already includes connections to Facebook and LinkedIn resources.
"In today's PR world the lines are so blurred between traditional and social media that a publicist really has to understand not only what a journalist is writing about, but what you're also tweeting ...