Mid-level PR pros often look for a change in company culture, clients, career path, or work-life balance. Firms need to address these concerns in a more explicit and meaningful way.
To start, be specific about clients, projects, and team members. This lets candidates see exactly how they will fit in and what they need to do to be successful.
Employers often boast about growth potential at their firm, but clam up when it comes to discussing promotions ...