SAN FRANCISCO: Eventbrite, a self-service ticketing platform, has hired MWW Group as AOR.
The firm will work to change Eventbrite's public image from a technology company to a lifestyle brand. The agency will also promote Eventbrite's event-planning services, including the promoting and selling of tickets to tech conferences, concerts, fundraisers, and sporting events. Consumers can also use the platform to organize or find new events.
Eventbrite began working with MWW last September on a campaign called “Concert Confidential,” which consisted of ...