NEW YORK: MWW Group has launched MWW Ventures, an investment unit that will provide resources for start-ups.
“The PR industry has gone from being one that was steeped in long-established editorial practices to one that is increasingly being driven by innovations in technology,” said Ephraim Cohen, EVP and global head of tech and digital content at MWW.
The agency's senior management team will run the new unit. BuzzMob, a mobile app that creates a location-based social network, is the first ...