Internship programs continue to evolve and both sides are reaping rewards.
Unlike the generations before them, Generation Me interns are not willing to be the gophers any longer. Getting coffee for the boss and making photocopies is not what comprises an internship in the eyes of the career-driven, fast-track-oriented pros of tomorrow. Today, it's just as vital for the company or firm to compete for the intern's attention as it is for the intern to pursue the job.
Expectations on both sides ...