Four leading figures in the communications industry review the books they believe are most impactful to PR pros at every level
The World Is Flat
By Thomas Friedman
(2005, Farrar, Straus and Giroux)
In the past quarter century, PR pros have continually dealt, and adapted to, new technologies and new modes of serving our clients and the public. Now, more than ever, people are using these new digital tools - blogs, social networks, wikis, and the entire spectrum of online communications ...