John Bell, Global managing director, Social@Ogilvy
Two decades of experience as a communications practitioner and creative director
With the imminent Facebook IPO valued in the low gazillions, one would be forgiven for fatalistic exaltations such as, "Game over."
And yet we have Twitter, YouTube, Instagram, and now Pinterest all vying for - and getting - consumer attention. It just goes to show that we will live in a multi-platform world for the foreseeable future.