Despite the considerable buying power of US Muslims, few national brands appear to be reaching out to this demographic. Professionals in the industry cite difficulty in religious-based marketing and post-9/11 prejudice as roadblocks.
A 2007 study from JWT showed that American Muslims spending power equals more than $170 billion, giving forward-thinking brands room to benefit from establishing ties to this community now. An October 2009 Pew Forum on Religion and Public Life, found more than 2.5 million Muslims living in the ...