Company: La Prairie
Campaign: Life Threads
PR team: In-house
Launch: October 2009
Budget: Undisclosed
Objective: Luxury skincare brand La Prairie unveiled Life Threads, a new perfume trio including Gold, Silver, and Platinum scents, set to launch in October. The effort will be supported by a promotional strategy that aims to boost brand awareness and reach a new and younger consumer.
“When everything changed drastically at the end of last year, it became clear that you have to come up with ...