New Year's has champagne and sparkly things, Christmas has mistletoe, and Halloween the proverbial sexy costume. Thanksgiving, however, isn't generally considered a holiday to get all hot and bothered about. Yet this past Turkey day, CytoSport, makers of Muscle Milk, went about changing that perception, while at the same time working on its own rebranding.
A viral video called “Sexy Pilgrim” debuted online on November 20, featuring an R&B slow jam and plenty of dancing to lyrics ...