NEW YORK: Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam.
Project Pink will kick off at an event May 9 to 10, where celebrity moms and kids will decorate limited-edition pink ducks that will be auctioned off on eBay to benefit Susan G. Komen for the Cure.
The entire Project Pink campaign, which reminds mothers not to "duck a breast exam," will last until ...