How can I repurpose a VNR?
"Production of a VNR is traditionally about one-third of the total VNR production-distribution budget," says Jack Trammell of VNR-1. "Each time you can find an additional value, you are saving significant dollars."
According to Trammel, a video podcast, a streaming video with links to support additional PR initiatives to print and online media, an internal Web site streaming video for corporate training/employee education, or an investor presentation are all great ways to get more out ...