In this issue, we feature five companies that have made multicultural inclusion part of the foundation of their marketing efforts. Certainly, these aren't the only five to have done a good job, but those profiled have taken the process beyond a single campaign or product and, most of all, beyond the dated “ethnic consumer” concept. For them, these consumers are the mainstream consumer.
These marketing efforts ring true for consumers because the companies immerse themselves in the culture. It's not a ...