Multicultural goes mainstream
May 01, 2012
Multicultural outreach programs have grown so sophisticated they are now impacting agencies' broader marketing efforts for clients.
While America has long been viewed as the great melting pot, it might be better described as a multicultural mosaic comprised of populations with widely varying customs, cultures, and languages.
And businesses that are learning to speak to each of those colorful mosaic “tiles” in both macro and micro ways are better positioned to grow their businesses, particularly ones that ...