Muller has hired Talk PR for consumer work as it seeks to expand its share of the yogurt market in the UK.
The agency was handed the ongoing UK retained brief after a pitch shoot-out ahead of a busy period for Muller, with work including a rebrand of its “corner” range.
Michael Inpong, Müller marketing director, said the appointment was the first time an agency had been called in for such a role for a couple of years.
Inpong called the role of ...