Name: Allie Wester, manager of digital communications, Fanscape
Placement: Clevver TV, January 17, 2010
Pitch timeline: 10 days
Who is your client and what are its media goals?
Wester: We work with MTV on their digital initiatives. In this case, they turned to us to raise awareness among teenagers for their new show, My Life as Liz, which is based on the real-life experiences of a girl navigating her senior year of high school.
What made the YouTube program ...