NEW YORK: MTV, Planned Parenthood, and the Kaiser Family Foundation recently launched the “GYT: Get Yourself Tested” campaign aimed at reducing the embarrassment around getting tested for sexually transmitted diseases.
The initiative will target teenagers and adults in their early 20s with online and broadcast PSAs airing on MTV channels. It also released viral videos and launched gyt09.org, which includes STD information, discussion tips, and testing locations.
“Really the purpose of the GYT campaign is to generate some conversation and to start ...