MTV chooses 'Power of 12' as new election year slogan

NEW YORK: MTV has ditched the “Choose or Lose” slogan it used to promote its campaign coverage for two decades in favor of the “Power of 12.”

“It's come time to shed our skin and reinvent the campaign…for this generation of young people," said Jason Rzepka, VP of public affairs at MTV.

The network first considered ditching the slogan and creating a new one in 2008. In the past three yeas, it has found that young people, ages 18 to 29, are more ...